Elia Kabanov

The New York Times in four charts

The New York Times has found a way to make money in an industry famous for losing it. Alongside journalism, it sells games, recipes and sport. Its financial results suggest the strategy is working.

NYT gained 3.4m digital
subscribers from 2022 to 2025

Digital subscriptions passed
half of revenue in 2025

Operating profit more than
doubled since 2022

Only 12% of NYT digital
subscribers buy news alone

elia.kabanov.org· · CC BY 4.0· Source: NYT annual reports (2022, 2023, 2024, 2025)· About the data

NYT annual reports, 2022–2025. Chart 1 starts at 8m; revenue is in nominal US dollars and profit is GAAP operating profit. Subscriber figures are year-end counts. NYT rounds the 2025 subscriber categories separately, so they total 12.22m versus the reported 12.21m.